Compute exit rate = exits ÷ pageviews × 100%, compare with bounce rate, categorize descriptively, and get a list of investigation questions when an important page’s exit rate looks high.
Primary definitions: page exit rate = exits ÷ pageviews × 100%. Page bounce rate = single-page sessions ÷ entrances × 100%.
Enter the number of exits and pageviews per page (e.g. from a Google Analytics report) for the same period. Add as many rows as needed.
| Halaman | Exits | Pageviews | Exit rate | |
|---|---|---|---|---|
| Total | 0 | 0 | – |
Example: a page shown 2,000 times with 450 views as session ends has exit rate 450 ÷ 2,000 × 100% = 22.5%. Totals are computed from the exits and pageviews of all rows.
All calculations on this page are educational, for understanding web analytics arithmetic — not a judgment of your site’s performance.
Batas konseptual: bounce rate only looks at sessions that dimulai started on this page (single-page sessions ÷ entrances), while exit rate melihat all page views (exits ÷ pageviews, including from sessions that visited many pages). Both can differ greatly for the same page.
Example: 300 single-page sessions from 1,000 entrances = 30% bounce rate, while 450 exits from 2,000 pageviews = 22.5% exit rate; the gap is 7.5 percentage points. The figures differ because the denominators differ, not because one is miscalculated.
Your site’s context decides. There is no absolute industry standard for a “good” exit rate. Set your own low and high thresholds from your site’s baseline, then see where a page stands. The initial 30% / 60% values are just examples, not official benchmarks.
Example: with the 30% / 60% example thresholds, an exit rate of 22.5% falls in the low, 45% termasuk sedang, and 70% falls in high — purely relative to the thresholds you set.
Daftar cek deskriptif — berupa questions to investigate, not calls to action. Exit rate shows where pengunjung berhenti; alasannya other data is needed (page speed, session recordings, feedback).
Exit rate is the percentage of a page’s views that end a visit session. The formula: exit rate = (exits divided by pageviews) times 100%. Example: a page shown 2,000 times with 450 views ending the session has an exit rate of 22.5%.
Divide exits by pageviews, then multiply by 100%. Example: 450 divided by 2,000 times 100% equals 22.5%. Make sure exits and pageviews come from the same period and the same analytics platform so the comparison is meaningful.
Both count visits that end, but their denominators differ. Bounce rate = (single-page sessions divided by entrances) times 100%; it only cares about sessions that started on that page. Exit rate = (exits divided by pageviews) times 100%; it counts all page views, including from sessions that visited many pages. Example: a page can have a 30% bounce rate (300 of 1,000 sessions starting there viewed only one page) and at the same time a 22.5% exit rate (450 of 2,000 views ended the session); the gap is 7.5 percentage points. The two figures differ because they measure different things, not because one is miscalculated.
There is no standard figure for all sites. A good exit rate depends on context: page type, visitor intent, and your own site’s baseline. An order-confirmation page may well have an exit rate near 100% because its job is done there. The most honest approach is comparing a page’s exit rate with its own history or with similar pages on your site, not with generic figures from the internet.
Because exit rate does not know visitor intent. A visitor who reads an article to the end then closes the tab counts as an exit. A visitor who fills in the contact form then leaves also counts as an exit. Exit rate only becomes an investigation question on pages that should continue the visitor’s journey, e.g. checkout or signup pages.
Start from questions, not actions: does the page load fast enough on most visitors’ devices? Does the page content match the expectations of visitors arriving from that traffic source? Is the next step clear to visitors unfamiliar with your site? Exit rate data shows where people stop; the reasons need investigating with other data such as page speed, session recordings, or visitor feedback.
Pageviews are the number of page views; one visitor can contribute many pageviews. Entrances are the number of sessions that started on that page. Exits are the number of page views that were the last view before the session ended. A single-page session counts as both a bounce and an exit.
No. This calculator is educational: it helps you understand exit rate and bounce rate arithmetic, not give recommendations. Exit rate figures without context such as page type, traffic source, and device are not enough for decisions. For decisions that impact the business, use a professional web analyst or consultant who understands your site’s data.
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